01.
About this Service:
Just looking for a quick "look under the hood" of your competitors? Sorry, this isn't for you.
At La Critique, we play the game with master detail. Our Competition Critique analyzes, compares, and calls out exactly where you may be falling short in the eyes of your customers.
Think of this as market research on steroids. This service is an extensive comparison analysis of your brand's CX vs. your competitor's CX. Game on!
BEST FOR:
Brick and mortar businesses who want to dominate and lead in their category, not just survive in it. *Service-based businesses can apply, but fall under different guidelines.
Recommended only for brands ready to confront hard truths and level up in order to be #1.
02.
What we Critique:
We observe and analyze every part of the in-person guest journey, including:
+ Entryway & Curb Appeal
+ Greeting & First Impressions
+ Staff Presentation & Engagement
+ Cleanliness, Ambiance, and Sensory Cues
+ Hospitality Behaviors & Consistency
+ Wait times & Workflow
+ Menu or Service Presentation
+ Service Recovery
+ Quality of Product or Service Purchased
+ Environmental & Community consciousness
+ Emotional Impact across all Customer
touch points
+ Rebooking or Loyalty Opportunities
+ Overall experience through the lens of guest trust, loyalty, and perception.
03.
What You Get:
The truth is... we really want there to be clear winners in Vegas. We want to see businesses absolutely crushing it because that means guests are getting the best possible experiences. So when we Critique, we take a lot of initiative to be your biggest cheerleader!
Your Critique Report includes a side-by-side comparison between you and your direct competitors. Further, we include specific, strategic, and psychology-driven CX recommendations for you to implement quickly and start competing aggressively.
We also value strong communication, so you'll be informed throughout the process.
Critique Reports are strictly confidential and designed for internal use only. They are not permitted to be shared publicly.
HOW IT WORKS
ADD-ON SERVICES
1
Schedule a Complimentary Consultation -OR- Request a Custom Quote (below)
2
We'll send you a quote & service terms. Once approved, we invoice and collect initial payment to get started.
3
Our Critiquers visit your business and each of your chosen competitor businesses as a regular guest; observing, experiencing, and auditing each location's full guest journey.
4
Critique Report delivered within 7-10 business days following the final Critique
1
CX Staff Training & Implementation Support:
After receiving a Critique Report, it's normal to feel a bit overwhelmed by the action steps. In other cases, some brands simply don't have the support available to turn those action items into REALITY. In any case, we've got your back! This add-on service provides expert-led support to help you implement changes fast and effectively.
*Brands that implement our critique recommendations typically see measurable ROI within 30 to 60 days (including higher ticket averages, repeat visits, and better online reviews).
2
Digital Competition CX Critique:
If you want to see how your competitors are showing up online, we’ll break it down brutally and beautifully. From their website flow and review credibility to their booking ease and brand voice, we’ll dissect their digital presence through the same lens we use on yours. No fluff. Just facts, strategy, and receipts.
Companies using Competitive Intelligence are Twice as likely to see Revenue Increases.
PRICING TRANSPARENCY
Pricing is based on many factors including, but not limited to, industry, locations, number of competitors, number of touch points being evaluated, purchasing process, and product/service cost. Businesses are responsible for fixed and variable costs associated with each Critique. Critique labor starts at $75 per hour. Reporting is capped at 5 hours per location. Variable costs include on-site product or service purchases and a capped 20% gratuity, if applicable.
___
Starting at $479
CLIENT STORY
“Running a salon in Vegas is harder than people think. All my time goes into managing staff, keep up on trends, marketing, and trying to be the go-to spot for cuts, color, nails, and waxing. I didn’t have the time to figure out why some clients weren’t coming back.
Frankly, I was hesitant to get Critiqued for two reasons. First, because honest feedback is hard to hear, especially about what your competitors are doing better than you. And second, because La Critique charges a premium for this service and it was definitely a pill to swallow. But looking back now, knowing what I know, it would have cost my business WAY more in the long run to keep guessing.
I chose to compare my salon against my two physically closest competitors. In my Critique Report I learned exactly what our competitors were doing well (and where they were slipping), so I could make changes that mattered most to our clients. Within two months, we tightened up our processes and standards, retrained the front desk, and added a few of those ‘special’ touch points that really wow people. Our repeat bookings went up, our average sales increased, and I can confidently say we now offer the best salon experience in a six-mile radius, and our revenue reflects it.
I can’t wait for our Follow-up Critique in a few months just to have proof that our hard work and customer-first initiatives are not only working, but that they’re consistent. As Britt says, “Every Guest. Every Time!””
SUSAN P. | SALON OWNER | LAS VEGAS, NV