At La Critique, we only hire experienced, trained hospitality professionals to conduct the on-site Critiques. Each "Critiquer" uses our auditing framework grounded in CX science, not vibes or popularity.

Each business is evaluated based on standards tailored to your category, but here are some core elements we assess in every category:

• Hospitality & Service

• Cleanliness & Ambiance

• Attention to Detail

• Staff Interaction & Product Knowledge

• Operational Flow & Timing

• Consistency Across Visits

• Guest Perception & Emotional Impact

• Environmental Friendliness & Community Relations
  

BONUS: All Founding Class businesses receive a FREE Digital CX Critique where we Critique your online presence, website, booking flow, social proof, and customer journey. ($500+ value, on us!)

Anything worth having takes time and effort. That shouldn’t intimidate you. It should motivate you (and your team)!

The bold truth is, consistency is the hardest part of delivering excellence. You can train your staff to do everything right once, but if they can’t deliver that same experience every single time, it can cost you your rating.

That’s why we work closely with you throughout the 12-week process. We help your team not just understand the standards, but actually live them. If the initial round of Critiques reveal consistent issues, we step in immediately with advanced training and support. Our goal is to help you succeed, not set you up to fail.

Transparency Side Note:

Training costs are additional and extremely tailored for the circumstances and the business type.

You’re not doing this alone.

We support you throughout the entire 12-week process to make sure every Founding Class business has a real shot at earning a Rating. If we spot challenges in consistency, service quality, or hospitality standards, we address them fast.

We’ll recommend customized team training, as needed. Training costs are separate, but our goal is always the same: to help you succeed. If you’re willing to do the work, we’re with you every step of the way.

We don’t do pay-to-play deals, sell advertising, or accept freebies. Our Critiques are rooted in measurable, experience-based standards, not vibes, trends, or Yelp-style randomness. Every rating is earned, not bought. Period.

In a world full of fake hype, we stand on a foundation of integrity, transparency, and bold hospitality standards. Meet the owner and you’ll understand. This isn’t a gimmick. It’s her calling.

And honestly… what other options are there in Vegas? We saw a gap and we filled it. Not for attention, but to serve our incredible city. Great CX creates happy customers. Happy customers drive economic momentum. It’s a ripple effect Vegas desparately needs.

We get it… Hype is cheap! We’re not trying to be famous. We’re trying to be fair, consistent, and damn good at what we do. Our founder is a credentialed hospitality expert with 20 years of Vegas industry experience. Our standards are modeled after the world’s most respected rating systems, yet completely tailored to the Vegas community and market. We’re small now. That’s what makes this your opportunity to be early.

We currently do not Rate:

• Businesses open less than 6 months

• Online Only businesses

• Home-based or appointment-only businesses, with no public-facing experience

• B2B Service-Only

• Automated or Robot-only Businesses

• MLMs, franchises without local control, or businesses operating under licensing only

• Religious institutions or personal belief centers

• Government Owned

• Temporary Pop-ups

If you’re unsure, just submit an inquiry or give us a call. We’re happy to talk it through.

We don’t promise press fluff. We promise real visibility.

Founding Class businesses are spotlighted across our content, social channels, podcast, and media outreach. We’ve built relationships with local press to promote this movement, and you’re a core part of it.

You’ll be highlighted. You’ll be talked about. And you’ll be supported in leveraging that exposure to grow your brand. We have a marketing budget to support all these efforts, too. No shouting into the void. Promise!

You mean… what if you miss your chance to be one of the originals?

The real risk isn’t us. It’s you sitting on the sidelines while other businesses shape the conversation and become the new standard. This system will gain traction. The ones who step up now will be remembered as the ones who led the "excellence movement".